The Giulia was presented in Monza in June 1962 and exposed to the critical eye of journalists who did not look kindly upon its innovative lines, completely different from previous models. But this Alfa did not only boast an original design, thanks to a body developed in the wind tunnel, but also the first programmed deformation structure: a true world debut. For the first time, the body was divided into three parts: the front and rear sections were meant to soften the effects of a collision in the central part, the passenger area, all with the purpose of protecting the passengers. Mechanicals components were also involved in this process, such as the steering box that, positioned further back, was built to prevent the wheel from hitting the driver. The project was followed with particular attention during its development phase, with a test phase of a million kilometres. Not only a “sporty heart” then, but a car launched towards the future, with original solutions in terms of safety and reliability.
The Giulia was produced in the 1.3 and 1.6 engine versions, which during the years were subjected to several updates and modifications (1.6 TI, Bollino Oro, 1.6 S…).

In 1969 the Giulia Super 1.6 “Biscione” was introduced, recognisable by the two snake badges on the rear pillars and some improvements, like the heated rear window and the chrome trims on the rocker panels. Later, the Giulia Super 1.6 was updated from 98 to 104 hp. The Alfa Romeo Giulia production—which was also equipped with the first diesel engine of the marque—lasted until 1976, but due to the high production rhythm of the new factory many new vehicles could still be found in dealerships even three or four years later.